Before you
determine when you should implement a safety award program, you should first
decide if you really have a safety problem that can be addressed by changing
the behavior of your workers. That may
sound obvious, but it isn’t always understood.
Companies
often confuse recognition awards for ongoing safety performance with safety
incentives to motivate performance. They are both very valid tools to use in
growing and maintaining a positive safety culture, but not necessarily interchangeable. Motivating workers to perform (behave) in a
safe manner requires all the pieces of the behavior change equation: knowing what you want them to do, measuring
how they do it, providing a positive consequence when it is completed, and then
giving feedback. If all you want to do is maintain your current
positive safety performance, then providing safety recognition in the form of
the awards can also be helpful.
Many of
the hundreds of “safety incentive programs” we’ve seen over the years are not
safety incentives at all. They are
periodic recognition awards for overall safety performance. Clients think recognition awards are motivating
the safety performance, but they are not.
These programs don’t really effect behavior change. Unless the behavior is changed and becomes a
habit, it won’t produce a long term effect.
In these programs workers were lucky enough to have been given a
recognition award for ‘being safe’. This is the simple reason why many safety
professionals feel that safety incentives do not produce any long term
benefits. In actuality they weren’t
designed to do so; they weren’t safety incentives at all.
Safety
recognition awards can be a valuable and strategic tool in your safety
culture. These are essentially safety
communication devices that add to all of your safety programs to keep safety
top of mind. They become the ribbon that
you wrap around your safety culture.
When they are used to keep safety at the forefront of your workplace,
they can be effective. But they are designed to say thanks for the results, they
don’t motivate workers to change behavior.
For more
information on AwardSafety products or services or other white papers please
contact us at awardsafetyinfo@cox.net