Millennials Love Gift Cards

If you want to motivate or recognize the safety performance of millennials, give them a choice of gift cards. 

Recent research conducted by NPD Group and the Wharton School finds that gift cards are particularly popular with the younger generation.  It shouldn’t be a surprise to anyone that this group is “wired”, they grew up online, are connected always through various devices, and when they shop they prefer to use gift cards, and specifically electronic gift cards.

While various groups can agree or disagree on traditional vs electronic gift cards, in general, many of the younger age groups, and even many Boomers, prefer general purpose bank cards vs specific store cards because they can be used almost anywhere.  Unfortunately, from the perspective of a buyer of employee recognition programs, these bank cards can charge purchase fees from $3.95 to $6.95 per card.  And, as the vast majority of gift cards used in safety incentive programs are valued at $25, these fees can amount to an additional 15% to 30% added to your budget.

When faced with this choice, buyers often consider using one of several gift card solutions that are available in the incentive industry.  These solutions allow them to award one card or certificate that can then be redeemed for large array of popular gift cards.  Many of these solutions also contain a fee per card, or other fees raising your budget.

There is one safety award system that does not charge any outward or hidden fees...the On The Spot safety award.

For more information on AwardSafety products or services or other white papers please contact us at awardsafetyinfo@cox.net