The
simple answer is that they are easy for you to use with very little
administration, they are very cost effective, with almost all of your award
budget getting into the hands of your employees, and they provide more choice
than virtually any other type of award (except maybe cash.) And with gift cards you get the family
involved.
Almost
any report you see on retail buying patterns show consumers continuing to
purchase gift cards for their flexibility, while the business embrace them as a
way to recognize their employees.
According
to a survey from Market Watch:
·
“Nearly 60 percent of consumers say
gift cards are the #1 item they plan to give this year.
·
Consumers named gift cards as the
most desired gift to receive this year (5 years in a row)
·
Consumers spend an average of 80-90%
more than the face value of the gift cards
·
Over 50% of US employers use gift
cards to recognize employee’s contributions
·
Use of gift cards as employee
incentives is forecast to increase 23% by 2018
·
15% of U.S. corporations have annual
gift card budgets of more than $100K”
Gift
cards are the safety awards that your employees want.
For more
information on AwardSafety products or services or other white papers please
contact us at awardsafetyinfo@cox.net
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